SS began back in 2018, when my first born was about 6 months old. I was struggling from a bit of frustration , adjusting to life as a new Mum, not as much time to surf or skate, not working, (if you know me then you know, I love to keep busy ), whilst navigating this new venture they call parenthood. My girl Bryxton ( Now 6 ) , was nothing but a beautiful white haired little beach bum, & we’d often spend our days in the sunshine, hopping from surf break to surf break, chasing waves, skin salty more often then not. I honestly couldn’t find any clothing that suited our lifestyle, my love for the surf skate culture, no pink, no frills or sparkles, just some epic little threads that went with my daughters vibrant and unique personality & the
life we live. Well, that’s basically how it started. Fast forward 5 & a half years later, 3 more pregnancies , a total of now 4 blonde girls, a shop front, a two storey warehouse, some awesome staff, over 400 products , all designed by me, inspired by them, a huge customer base and following, a brand that is now loved and worn all over the world. How did I do it? Well, basically
instead of resting, I would spend my days creating, surfing as much as
possible, skating when I could, teaching my girls to swim, surf , skate , basically
allowing them the opportunity to fall in love with surf, skate culture, always always having time for them & using that inspiration to create the awesome designs you see today. Not just doing it, but capturing every moment and sharing this with my followers, Mums, Dads, Grandparents, kids, all people like you, whom are constantly inspired by our lifestyle, my girls and showing you that it is all possible . I’m not gunna lie, its been and continues to be a bloody hard job being a full time Mum & business owner, I’m tired… all the damn time, but, I am driven, motivated , and I will continue to bust my salty arse to keep my customers happy, to provide for my children, and continue to put smiles on the faces of not only them, but the groms & parents that have immersed themselves in our brand, our lifestyle. I am proud of what I have created, I am proud of how I raise my kids & continue to raise them, how we are what we sell. We are the brand, the culture, the lifestyle. We are 100% authentic & real. It’s that simple. Everything you see, whether its my girls skating 9ft bowls, or dropping 6ft waves, swimming like mermaids , me the big kid I am, surfing local breaks or skating our little beach town with a pram with all of them in
tow, coffee in hand, the laughter that follows. The designs you see, all inspired by real & true adventures. Without you guys, your stoke for our lifestyle, the brand I have created, the love for my family, even if you are on the other side of the world, we wouldn’t be here. None of this would be possible. For that I am ever so grateful, and as long as you all keep showing your support, spreading the stoke, we will continue to inspire & provide you with the highest quality , ethically & sustainably sourced, most unique threads , boards
& accessories you ever did see. This I guarantee.

As our saying
goes, Not just a brand, but a lifestyle

Written by
one extremely tired & salty Mumma,

Ash x